Archive for the ‘Awareness’ Category

Reversing the Stigma of the Common Anti-Bullying Ad
November 13, 2013

Here is a series of anti-bullying ads that we produced and posted online late last week. Our goal was to raise awareness without resorting to being all-serious like most current anti-bullying ads.

Now that our ads have had a little success, I’ve run into a small amount of controversy. I’d like to give you an opportunity to watch them and make up your own mind before you hear what I have to say about it.

I’ll post my thoughts below the following four videos:

Sexy Pics:

Enjoy that Coffee:

Change Your Password:

No Room for Losers:

Even though the negative feedback has been minimal, it does bring up a good point that I’d like to address.

Did we take the subject matter too lightly? Had we taken the consequences of bullying lightly, I would say “yes”. But most people who watched them understand that our videos weren’t about that.

Almost any other anti-bullying video you’ll find online is about the consequences of bullying. Their message is delivered with a heavy hand which can effective. Except for when every anti-bullying ad is designed that way. These ads risk becoming ineffective in their approach because that very approach gets saturated.

An awareness PSA is successful if it is watched and remembered. But that will cease to happen if each one is the same as the next. That’s why we did something different.

Our videos make a clear statement: bullying is absurd. Therefore we focus on the actual act of bullying and depict it in a manner that is consistent with that absurdity. Of course, I wouldn’t recommend that every video take this approach in the future. That concept will then become saturated as well.

I do recommend that content creators continuously innovate how they communicate. By keeping the messaging fresh, the better chance they have at effectively engaging with their audience.

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Seeing Yourself Through Your Child’s Eyes (Oktoberfest Edition)
September 28, 2013

My 2.75 year-old snapped a picture of me during the festivities. My God, is that what I look like to her?

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Training day 7 of 88
November 24, 2012

Training day 7 of 88
Weights, burpees, squats
Music: Nine Inch Nails

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More videos from Ecuador
November 12, 2012

Since our two video segments from Ecuador aired on ET Canada, a lot of people have asked to see more. And boy am I pleased to share more with you.

Here are four videos from Rick Campanelli’s trip to Ecuador with World Vision:

If you’d like to learn more, go to

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Infographic: Is Homosexuality a Sin?
September 15, 2012

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CBC Sports Interviewed Kevin Bieksa about our West Africa Food Crisis PSA
August 22, 2012

In case you’re just hearing about this, I’ll fill you in on the details. I had the pleasure of working with NHL players Kevin Bieksa (Vancouver Canucks), Mike Fisher (Nashville Predators) and Chris Neil (Ottawa Senators) on a public service announcement to bring attention to the food crisis that is currently affecting over 13 million people in the Sahel region of West Africa.

Check out the PSA below to see what I’m talking about and to find out what you can do, if you want to get involved in helping out.

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Jodelle Ferland Talks About the Child Exploitation Crisis in Cambodia
August 17, 2012

We recently traveled to Cambodia with Jodelle Ferland (actor in Twilight, Cabin in the Woods, ParaNorman and other films). We discovered that the sexual abuse of children is an issue that has a solution but needs the world’s attention so that it can be addressed.

Please watch the video we produced and spread awareness by sharing it with your friends on Facebook, Tweeting it to your followers on Twitter and re-blogging this post.

The more people that know this is happening, the more power we have to make it stop.


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Our latest project: Food crisis in West Africa (PSA)
August 10, 2012

Official #30HrFamine Night 2012 Video
April 27, 2012

Here’s one of my latest projects.

For those of you who are rightfully skeptical about charities and what they show you, know that this video was made by someone you know personally. I’m happy to answer any questions you may have.

Truth: Not everyone shares the same sense of humour
October 31, 2011

Many of you know that I love all kinds of costumes and crazy antics. I’ve never been condemned for being disrespectful but this little PSA is still a good reminder to be respectful of people’s sensitivities.

In my opinion, parameters need to be defined for this debate. I really, really, really wanted to dress up as a German Oktoberfest guy this year but at the last minute decided to go a different direction with my costume. Had I dressed up as a stereotypical German, would my fellow German-Canadians be offended? Would I have been in the wrong or does me being German-Canadian make it okay?

If some other German person saw my costume and said that they were offended, my response would have been: “I’m German-Canadian and I think it’s fun”. Who is right and who is wrong in this scenario?

Truth is, we’re both kinda right. Weird, huh?

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