Archive for the ‘Projects’ Category

Reversing the Stigma of the Common Anti-Bullying Ad
November 13, 2013


Here is a series of anti-bullying ads that we produced and posted online late last week. Our goal was to raise awareness without resorting to being all-serious like most current anti-bullying ads.

Now that our ads have had a little success, I’ve run into a small amount of controversy. I’d like to give you an opportunity to watch them and make up your own mind before you hear what I have to say about it.

I’ll post my thoughts below the following four videos:

Sexy Pics:

Enjoy that Coffee:

Change Your Password:

No Room for Losers:

Even though the negative feedback has been minimal, it does bring up a good point that I’d like to address.

Did we take the subject matter too lightly? Had we taken the consequences of bullying lightly, I would say “yes”. But most people who watched them understand that our videos weren’t about that.

Almost any other anti-bullying video you’ll find online is about the consequences of bullying. Their message is delivered with a heavy hand which can effective. Except for when every anti-bullying ad is designed that way. These ads risk becoming ineffective in their approach because that very approach gets saturated.

An awareness PSA is successful if it is watched and remembered. But that will cease to happen if each one is the same as the next. That’s why we did something different.

Our videos make a clear statement: bullying is absurd. Therefore we focus on the actual act of bullying and depict it in a manner that is consistent with that absurdity. Of course, I wouldn’t recommend that every video take this approach in the future. That concept will then become saturated as well.

I do recommend that content creators continuously innovate how they communicate. By keeping the messaging fresh, the better chance they have at effectively engaging with their audience.



Follow @CaptainTimmer on Twitter

CLICK HERE to go back to TimRiedel.com.

Advertisements

“Canmore: 72 Hours in a State of Emergency”
August 26, 2013

Official Poster for the Documentary Film "Canmore: 72 Hours in a State of Emergency"

Canmore: 72 Hours in a State of Emergency


On June 20th 2013, two Toronto filmmakers traveled to Banff, AB to shoot a simple ribbon-cutting ceremony. What they ended up documenting was one of the worst natural disasters to hit that region in over a century.


I’m proud to present the trailer for our upcoming documentary.
Theatrical screenings begin this November.

CLICK HERE to learn more about the film.



Follow @CaptainTimmer on Twitter

CLICK HERE to go back to TimRiedel.com.



Follow @CaptainTimmer on Twitter

CLICK HERE to go back to TimRiedel.com.

I left my heart in Quito
August 14, 2013

About this time last year, I had just returned home from one of the best location shoots I had ever been a part of. We were high up in the Andes mountains with Rick Campanelli and his then-fiancee Angie Smith.

Our job was to shoot some segments for Entertainment Tonight about Rick visiting different humanitarian projects funded by Canadians. Those kinds of projects are always rewarding but what made this one extra special was the people involved. From the cast and crew to the Ecuadorian people, everything was just perfect. What a great memory.

Here are some of my favorite videos from the trip:



Follow @CaptainTimmer on Twitter

CLICK HERE to go back to TimRiedel.com.

Behind the scenes: PSA shoot
August 13, 2013


I just was e-mailed some great behind-the-scenes photos from the PSA shoot. Thanks Gregg



Follow @CaptainTimmer on Twitter

CLICK HERE to go back to TimRiedel.com.

Stranded in Canmore: Day Three… Escape!
June 22, 2013


Journalist Nicholas Sawarna and I are now into our third day of being caught up in the disastrous flood that has crippled the Province of Alberta.

The town was running low on food and drinking water and the water level continued to rise near our shelter. We decided to attempt an escape through the roadblocks in an attempt to reach safer ground.

Here’s what happened:

Watch “Day One” here.
Watch “Day Two” here.



Follow @CaptainTimmer on Twitter

CLICK HERE to go back to TimRiedel.com.

Stranded in Canmore: Day Two
June 21, 2013


Journalist Nicholas Sawarna and I were traveling to Banff to shoot a simple ribbon-cutting ceremony for a documentary, only to get stranded in Canmore, a few minutes away from our intended destination.

It’s been just over 24 hours and the situation has only gotten worse. So, like any good Producer knows, when the weather still prevents you from making your documentary, you continue to make a documentary about the weather.

Here’s our latest coverage of this state of emergency.

Watch “Day One” here.
Watch “Day Three” here.



Follow @CaptainTimmer on Twitter

CLICK HERE to go back to TimRiedel.com.

Stranded in Canmore: Day One
June 20, 2013


Journalist Nicholas Sawarna and I were traveling to Banff, Alberta to shoot a portion of a documentary on the internment of Ukrainian Canadians during WW1 when we were stopped by a road block just a few minutes away from our destination.

We decided to check in to a roadside motel for the night. We were sure that everything would be cleared up by morning. Oh how wrong were we.

So, like any good Producer knows, when the weather prevents you from making your documentary, you make a documentary about the weather.

Watch “Day Two” here.
Watch “Day Three” here.



Follow @CaptainTimmer on Twitter

CLICK HERE to go back to TimRiedel.com.