Innovative Ads: Make the most of now
March 12, 2010


Placed outside London’s Heathrow Terminal 1, the ad fits in with Vodafone’s strategy of “Make the most of now”.


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Innovative Advertising: Axe Calendar
March 5, 2010


As wrapping the female students’ dormitory in the shape of calendar and using Axe for a month throughout March, they aimed for the expression that a new female can be met on a daily basis, to promote the brand image and preference for Axe.


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Innovative Ads: Ponytails
February 26, 2010


To demonstrate Pantene’s claim of “really strong hair”, three rapunzel-style stunts were staged in downtown Toronto for two days, where live male climbers went up over three difrerent oversized ponytails.


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Innovative Ads: Hung
February 21, 2010


This provocative billboard for the HBO series “Hung” stands out in New Zealand.


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Innovative Ads: Lego
February 19, 2010


A fascinating ad for LEGO, made by Ogilvy & Mather agency in Santiago, Chile.


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Innovative Ads: Wash Me
February 5, 2010


“Wash me” says this clever ad for Alco’s cleaning products, created by Alma Agency in Chile.


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