Reversing the Stigma of the Common Anti-Bullying Ad
November 13, 2013


Here is a series of anti-bullying ads that we produced and posted online late last week. Our goal was to raise awareness without resorting to being all-serious like most current anti-bullying ads.

Now that our ads have had a little success, I’ve run into a small amount of controversy. I’d like to give you an opportunity to watch them and make up your own mind before you hear what I have to say about it.

I’ll post my thoughts below the following four videos:

Sexy Pics:

Enjoy that Coffee:

Change Your Password:

No Room for Losers:

Even though the negative feedback has been minimal, it does bring up a good point that I’d like to address.

Did we take the subject matter too lightly? Had we taken the consequences of bullying lightly, I would say “yes”. But most people who watched them understand that our videos weren’t about that.

Almost any other anti-bullying video you’ll find online is about the consequences of bullying. Their message is delivered with a heavy hand which can effective. Except for when every anti-bullying ad is designed that way. These ads risk becoming ineffective in their approach because that very approach gets saturated.

An awareness PSA is successful if it is watched and remembered. But that will cease to happen if each one is the same as the next. That’s why we did something different.

Our videos make a clear statement: bullying is absurd. Therefore we focus on the actual act of bullying and depict it in a manner that is consistent with that absurdity. Of course, I wouldn’t recommend that every video take this approach in the future. That concept will then become saturated as well.

I do recommend that content creators continuously innovate how they communicate. By keeping the messaging fresh, the better chance they have at effectively engaging with their audience.



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Live to 100: Eat grapefruit
December 12, 2012


According to Israeli scientists, eating one red grapefruit a day lowers LDL (bad) cholesterol by 20 percent, even in people who don’t respond to statins.



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Vintage Ads: Monroe [1964]
December 6, 2012

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Live to 100: Eat breakfast within 90 minutes of waking up
December 5, 2012



A University of Massachusetts study found that men who waited to eat breakfast longer than 90 minutes after waking up were 50 percent more likely to become obese. And U.K. researchers determined that increases in body mass were directly proportionate to the likelihood of dying of gut cancers—specifically rectal, bladder, colon, and liver.



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Vintage Ads: “Mr. Thomson… Please!” [1963]
November 29, 2012

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Live to 100: Help out with chores
November 28, 2012



Doing 150 calories worth of chores a day can lower high blood pressure by 13 points, according to Medicine & Science in Sports & Exercise. The reduction lasts only 8 hours, but make it a daily habit and you can lower your BP in the long term. (Helping out more with housework may improve your sex life, too.)



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Vintage Ads: Lucky Tiger [1957]
November 15, 2012

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Live to 100: Learn the Navy’s drowning prevention technique
November 14, 2012



If you’re dumped in the water without a life preserver, the key to survival is staying warm and conserving energy. Use the method taught to U.S. Navy pilots: Float facedown in the water with your knees tucked against your chest in the fetal position. (This slows the drop in body temperature.) Exhale bubbles slowly, turning your head to one side only to inhale deeply. Repeat until help arrives.



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More videos from Ecuador
November 12, 2012


Since our two video segments from Ecuador aired on ET Canada, a lot of people have asked to see more. And boy am I pleased to share more with you.

Here are four videos from Rick Campanelli’s trip to Ecuador with World Vision:

If you’d like to learn more, go to WorldVision.ca/Gifts


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Vintage Ads: Kings Men [1961]
November 8, 2012

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