ALS Ice Bucket Challenge
August 28, 2014



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The Riedel Family Christmas Card 2013
December 18, 2013



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Reversing the Stigma of the Common Anti-Bullying Ad
November 13, 2013


Here is a series of anti-bullying ads that we produced and posted online late last week. Our goal was to raise awareness without resorting to being all-serious like most current anti-bullying ads.

Now that our ads have had a little success, I’ve run into a small amount of controversy. I’d like to give you an opportunity to watch them and make up your own mind before you hear what I have to say about it.

I’ll post my thoughts below the following four videos:

Sexy Pics:

Enjoy that Coffee:

Change Your Password:

No Room for Losers:

Even though the negative feedback has been minimal, it does bring up a good point that I’d like to address.

Did we take the subject matter too lightly? Had we taken the consequences of bullying lightly, I would say “yes”. But most people who watched them understand that our videos weren’t about that.

Almost any other anti-bullying video you’ll find online is about the consequences of bullying. Their message is delivered with a heavy hand which can effective. Except for when every anti-bullying ad is designed that way. These ads risk becoming ineffective in their approach because that very approach gets saturated.

An awareness PSA is successful if it is watched and remembered. But that will cease to happen if each one is the same as the next. That’s why we did something different.

Our videos make a clear statement: bullying is absurd. Therefore we focus on the actual act of bullying and depict it in a manner that is consistent with that absurdity. Of course, I wouldn’t recommend that every video take this approach in the future. That concept will then become saturated as well.

I do recommend that content creators continuously innovate how they communicate. By keeping the messaging fresh, the better chance they have at effectively engaging with their audience.



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So Long, September Long
September 6, 2013


If you have a family, it’s so important to put that family at the top of your priorities.

With one documentary about to be released, one documentary going into production in a few weeks, and a multitude of other projects on the go, it was more important than ever for me to take a week out to spend some time with Andrea and Addy away from the work.

I’m happy to report that it was a success. For those who are interested, here’s a glimpse of some of the highlights.



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“Canmore: 72 Hours in a State of Emergency”
August 26, 2013

Official Poster for the Documentary Film "Canmore: 72 Hours in a State of Emergency"

Canmore: 72 Hours in a State of Emergency


On June 20th 2013, two Toronto filmmakers traveled to Banff, AB to shoot a simple ribbon-cutting ceremony. What they ended up documenting was one of the worst natural disasters to hit that region in over a century.


I’m proud to present the trailer for our upcoming documentary.
Theatrical screenings begin this November.

CLICK HERE to learn more about the film.



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“Kitchen Helper” (Daddy&Addy 10)
August 23, 2013


A large fridge won’t stop little Addy from giving Daddy a hand with making breakfast.



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I left my heart in Quito
August 14, 2013

About this time last year, I had just returned home from one of the best location shoots I had ever been a part of. We were high up in the Andes mountains with Rick Campanelli and his then-fiancee Angie Smith.

Our job was to shoot some segments for Entertainment Tonight about Rick visiting different humanitarian projects funded by Canadians. Those kinds of projects are always rewarding but what made this one extra special was the people involved. From the cast and crew to the Ecuadorian people, everything was just perfect. What a great memory.

Here are some of my favorite videos from the trip:



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Behind the scenes: PSA shoot
August 13, 2013


I just was e-mailed some great behind-the-scenes photos from the PSA shoot. Thanks Gregg



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Tea Cups (Daddy & Addy)
July 10, 2013


Is it ok to scream “WHEEE” while riding the teacups if I’m joined by my child?



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Tim Quirks #21: “Hates Being Touched”
July 3, 2013


By admitting that I hate being touched, am I only opening the floodgates to unsolicited human contact?



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